Franchise

Today, RIBAMBELLE is a successful restaurant chain in Moscow and beyond. In 2020, RIBAMBELLE opened in Kazakhstan. If your city lacks an amazing place where all family members are happy together, write to us about it and we will tell you how to fix it.
PREMIUM FAMILY RESTAURANT WITH QUALITY ENTERTAINMENT FOR KIDS
LETTER FROM THE FOUNDERS
Dear partner, we would like to introduce you to the RIBAMBELLE project and find common ground for possible cooperation.

The team and I have invested a lot of personal into the RIBAMBELLE project, so the opening of each new restaurant is like the birth of a child for us. We know how important it is to support, guide and help avoid mistakes at all stages of development, and we want your future project to grow and prosper from year to year.

We look forward to fruitful cooperation and promise all-round support.
founders
OUR SUCCESS STORY
Our success lies not only in a unique concept, but also in high levels of customer service, as well as reliable standards and an effective management system.

Rapid growth was made possible thanks to competent management, professional decision-making, effective implementation, prompt and flexible response to changing customer requirements and expectations.
OUR AWARDS
Palme d'Or
Silver Palm
Time Out award
for the best restaurant concept in Russia
March 2013
October 2013
December 2013
for Best International Cuisine Restaurant Concept
for Best Restaurant for Families with Children
OUR MISSION
There comes a time when you realize that there is nothing more valuable in life than family. RIBAMBELLE makes each family member's moment, day and life at least a little happier.

We help families feel the joy of spending time together, relieve parents of the familiar feeling of guilt for not paying enough attention to their children, and help find new interests binding different generations, we organize the major family celebrations – birthdays and anniversaries – and create marshmallow bouquets that you will definitely want to send to your senior grandmother to remind her of your love.
RIBAMBELLE FRANCHISE
  • Shares our values.
  • Owns or leases premises suitable for a restaurant.
  • Is ready to invest in the launch of the project and provide high-level service.
  • Has successful business management experience and all necessary resources.
  • Is a reputable entrepreneur.
  • Is ready to accept the high brand standards and contribute to compliance.
  • Has experience in foodservice industry and/or franchise projects.
  • For cities with a million-plus population in Russia and the CIS (except Moscow and Moscow Region).
Age:
Gender:
Income:
Geography:
Lifestyle:
OUR GUESTS:
OUR PARTNER:
25-55 (mostly 30-45), families with children
male 35%, female 65%
above average
cities with a population of more than 1 million people
  • influencers and innovators
  • socially active, seeking to get useful information and share it
  • followers of fashion and gastronomic trends
  • frequent travelers
  • active web surfers, users of social media and applications
  • taking care of their family activities and entertainment
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Concept
from 100 000 RUB/sq.m
Cafe & Shop
Average bill
Average bill per event
Company foundation year
One-time fee (franchise fee)
Minimum investment (capex)
Monthly royalties


Marketing expenses
Payback period
Profitability
Minimum space required
Initial period of project implementation
Location requirements
2012
2% of turnover (first 3 months — 4% of turnover)
Premium club-restaurant for families with children
18-36 months
a separate facility in a shopping center or street retail
18-25 %
1800 RUB
5000 RUB
300-450 sq.m
1,5 mil.RUB
from 20 mil. RUB
4-6 months
Restaurant
2500 RUB
7000 RUB
from 600 sq.m
3,5 mil. RUB
from 60 mil. RUB
6-8 months
3 months — 0% of turnover; up to 1 year — 3.5%
FAIR TERMS
The success of our franchisees is important to us.

Our franchisees are our partners. We want to bring together like-minded people who share our values. Together we want to build an international network of family clubs and restaurants that will become an example for everyone.

We offer our partners fair conditions for joining the chain:
ENTRY FEE 1.5 M+
It includes everything you need to start a business, including building a financial model for a club and restaurant, a brand book, access to infrastructure, including a ready-made guidebook containing all company standards, and available online textbook — Service Guru. As well as employee training, documents, 4-week launch support, assistance in choosing premises, interior design concept, and website connection.
3.5% ROYALTY FROM REVENUE IN THE FIRST YEAR
Franchisees pay royalties on monthly sales. The first 3 months are a break. In the first year of operation, the royalty is 3.5%. In the second year and later — 5%.
MARKETING COSTS 3% OF TURNOVER
Marketing costs means all expenses necessary for marketing activities. Including advertising and promotion aimed at retaining and attracting customers, shaping the company's image and demand for services.
STARTUP BUDGET 20 MLN+
This amount includes: rent, repairs, purchase of equipment, recruitment, marketing costs, and the purchase of ingredients for the first month of operation.
What you get
  • Marketing plan with marketing materials and printouts
  • Monthly schedule of events, parties, kids corners, and art studio activities
  • Action plan and social media marketing tools
  • Brand book
  • Landing page/website based on the owner's (franchisor's) design
  • Ready-made solutions for loyalty systems and software
  • Accessories for kids corners and art studio
  • Branded consumables
  • Corporate uniform for staff
  • Products for children, events and entertainment
  • Exclusive décor for special and private events to optimize franchise profits
  • Detailed business plan tailored to the location and special conditions of the region
  • Investment analysis and optimization strategy
  • Payback analysis
  • Pricing and menu development
  • Regular audit of the club aimed at improving the efficiency
  • Regular audit of financial indicators aimed at optimizing costs
  • Video surveillance by the franchisor aimed at personnel control
  • Mystery Shopper program to evaluate club service and performance
  • Regular meetings with the manager to ensure operations are up to standard
  • Guidance for efficient operation with a focus on high guest traffic as well as seasonal needs and changes
  • Well-organized training program
  • Standard technological and operational processes
  • Continuous prompt support (all departments)
  • Trainings for top managers at the franchisor's
  • Project management guide adapted to selected premises
  • Design and construction solutions for a club and restaurant
  • Ready-made solutions for restaurant activities
  • Recruitment and open team support
Marketing
Suppliers
Finance
Compliance monitoring
Operating activities
Business technologies
MENU
brandbook
STARTUP STAGES
Club launch stages are designed in such a way that almost all of them can be completed at the same time, without waiting for the previous stage to finish. Effective interaction of a project manager with our top managers will minimize the opening time, saving the amount of the initial investment.
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Site selection and estimation
Pre-launch
.Launch.
After launch
1
2
3
4
5
6
7
8
9
10
Investment appraisal and formation of a future financial model
Signing a lease agreement
Signing a franchise agreement and paying a lump sum
Registration of the lease agreement
Project design
Process plan
Construction works
1/4
Purchase and setup of the necessary equipment
Pre-launch
Launch
After launch
1
2
3
4
5
6
7
8
9
10
Purchase and installation of "children's houses"
Materials and equipment for the art studio and kids corners
Purchase and installation of furniture
Supply of equipment and utensils
Installing a restaurant sign
Fire and security alarm installation
Office furniture and equipment
2/4
Selection of a restaurant top manager
Pre-launch
Launch
After launch
1
2
3
4
5
6
7
8
9
10
Internship for the top management in Moscow
Recruitment and training
Arrival of the "Starting Group" (franchisor)
Supply of work clothes for staff
Marketing support
Obtaining a liquor license
Installation of an accounting system and other software
3/4
Issuance of product documents
Pre-launch
Launch
After launch
1
2
3
4
5
6
7
8
9
10
Finding a supplier and signing a contract
Supply of branded products
Product supply
Pre-start procedures
Opening of the club and restaurant
4/4
FRANCHISEE TRAINING
We personally conduct final interviews with candidates for top positions and train them in our Moscow restaurants.
PURPOSE OF TRAINING
To train the top managers of our partners in key business skills.
PARTICIPANTS
Manager, chef, pastry chef, head of the children's town, head of the creative studio, banquet manager, bar manager.
TRAINING PERIOD
14 days. Training consists of practice, lectures, trainings, and unsupervised work.
FINAL STAGE OF TRAINING
Certification of employees and admission to work in the opening restaurant.
THE LIKE-MINDED CLUB
A business cannot develop without an entrepreneur's participation. We appreciate both the entrepreneur's interest in investments and their involvement in internal business processes. Our franchisees monitor the performance, personally audit the kitchen, communicate with customers, and keep their finger on the pulse.
WE ARE LOOKING FOR THE LIKE-MINDED PEOPLE WHO SHARE OUR VALUES.
Values are our guide and compass in everyday life. We also call it a backbone.

We correlate any decision with our values and determine whether it is acceptable.

Values sound beautiful, but the value of values is not in words, but in the actions behind them — large and small, simple, applied and pragmatic. It is actions that tell the world about our values and make it believe in us.
WITH A FOCUS ON THE PERSPECTIVE
Our profit is not in the entry fee, but in the success of our partners! Therefore, we are not looking for well-off entrepreneurs, we need reliable partners with whom we can build a successful scalable business.

It is very important for us that we share the same principles:
CLIENTS ARE THE REASON WE WORK
We do everything for the sake of our clients, we trust our guests, respond positively to criticism and are always ready to correct mistakes.
PEOPLE ARE THE MAIN ASSET
The basis of our business is not money, real estate or technology. The secret of our success is people.
OPENNESS
We are sure openness makes us better. We always face the truth. We are open to employees, customers and partners.
PURSUIT OF EXCELLENCE
We are confident that everything can be done better than before.
BUSINESS ADVANTAGE OF THE BRAND
The prosperity of Ribambelle is based on two main business advantages — family values and the happiness of children who traditionally are resourse-consuming, as well as a product mix consisting of a premium restaurant and events. As a rule, every parent wants to give their child the best, so parties for children will always be demanded.
WANT TO OPEN RIBAMBELLE IN YOUR CITY?
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